Chipotle - Other Brand Building Work
Along with new clients and reshaping the braand for them comes a lot of work. Here’s some of it.
SUPER BOWL LV - Directed by Mark Molloy
For Chipotle’s first ever Super Bowl commercial, we wanted the brand to pose a seemingly ridiculous question: could one of their iconic burritos actually change the world?
Creative Directors James Duffy / Greg Coffin / Gus Johnston
Writer James Duffy
Art Directors Greg Coffin / Paul Rice
An Avocado Journey
Farm to foil in 13 years…
FoodPrint
Writeup. Password: foodprint
Creative Directors James Duffy / Greg Coffin / Gus Johnston
Writer James Duffy
Art Directors Greg Coffin / Paul Rice
Digital Access
TechLunch Disrupt
Paul Rice’s copy: Chipotle wanted to increase app downloads for delivery — so we decided to focus on those who could use delivery more than just about anyone: coders.
We infiltrated one of tech's biggest days of the year: TechCrunch Disrupt. We partnered with some of the event's hottest young start ups, and planted hidden messages in the place coders know best — the source code.
As tech's biggest stage kicked off, so did the mass hunt for hidden free burritos. Find the message by searching the source code, and win a free burrito.
As the event went on, thousands of free burritos were given away to hungry coders.
Creative Directors James Duffy / Greg Coffin / Tyler Hampton
Writer Brian Mulligan
Art Director Paul Rice
Tractor Beverages
Bought a beverage company with the same values
Director James Duffy
Creative Directors James Duffy / Greg Coffin